Aaron Hoos’ weekly reading list: ‘Local SEO, web traffic, engagement, and e-courses’ edition

Aaron Hoos: Weekly reading list

Here’s what I’ve been reading this week:

  • How business listing are made. Moz (formerly SEOmoz) always delivers good stuff. I can’t NOT read their stuff (check out my blog post on the topic: The 7 qualities that make SEOmoz’s content so darn bookmarkable. In this article, they talk about how those local business listings in Google are made. They talk about the data sources and some of the things you can do to help make your business listings more accurate. This is absolute must-know search engine optimization stuff if you’re looking to market locally.
  • SEO writing that ranks. I see a lot of requests for writing and most of them fall into two camps: There are the businesses that desperately want traffic to their sites so they hire cheap writers to churn out search engine optimized content… and then there are the businesses that remember “oh yeah, the traffic coming to our site is made of human beings so our content should appeal to them and convince them to buy! Search engines are getting smarter and they’re getting closer and closer to ranking quality content that humans will respond to. The list of seo content qualities in this article is a good list that will not only help to ensure that your content ranks well in search engines, but also that your audience will engage and respond to you once they get to your site.
  • 33 experts share their secrets for improving reader engagement. I try to read every link I get before I post it here but I confess that I haven’t read all of this one yet. It’s so long that I have to read it in chunks and I’m just not finished. But it’s a great read and I have no doubt that the rest of it is going to be as good as the first half. Basically, they asked 33 people (you’ve heard of many of them) about how they improve engagement on their blogs. The answers are interesting, surprising, and incredibly useful. This article is going into a special folder I keep on Evernote marked “must do this on my blog”.
  • How to make money with an e-course. I’m a big fan of Aweber. It’s probably my favorite email marketing software. Recently they posted this article about how to make money with e-courses. There are many ways to monetize your content and, in my opinion, a monetized e-course is currently one of the least-used methods. Check out their article and see if you can create an e-course to generate an additional stream of income!

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