Aaron Hoos’ weekly reading list: ‘Customer segments, self-publishing, and work’ edition

Aaron Hoos: Weekly reading list

Here’s a collection of stuff I’ve been reading this week. Enjoy!

  • Three customer segments you need to track: Who tracks customer segments, anyway? Well, you should. And when people do, they often track by demographic metrics only but there are other ways to track! (And in my work on sales funnels, I push this concept pretty hard.) So what I like about this article is that it covers three segments you might not think of tracking.
  • How to self-publish a best-seller: In recent months, I’ve become a big fan of James Altucher and his slightly skewed take on the world. In this article, he gives a very candid discussion of his relationship with publishing (traditional publishing and “publishing 3.0”, which he also calls “professional self-publishing”). If you want to self-publish a book, I would make this a must-read article on the topic!
  • Are hospitals more important than art?. Scott Berkun tweeted about this earlier this week and the question stayed with me. Later, I read the blog post of his that I’ve linked to here and continued to ponder the question. In the long run, I suppose that this question doesn’t matter. We have hospitals and we have art and both matter. But there are practical applications (like funding) as well as psychological/sociological ones (are we a society that embraces art or science? Do we feed the soul or tend to the body?). Great read if you want a little mental diversion.
  • If you can only be good at one thing. Dan Waldschmidt writes a short, inspiring post about the most important thing you should be good at. (Hint: It’s not what a lot of people want to hear but it’s so true and motivation! I love this post!

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