The power of A/B testing (and why you MUST get started today)

I love split testing. I don’t do it enough in my business and, if I can be quite frank, my clients don’t do it enough in their businesses. Split testing is so powerful and revealing and it can transform your sales funnel.

In the video below, watch as Dan Siroker talks about how he implemented A/B testing in Obama’s 2008 campaign website and the shocking results.

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