Aaron Hoos’ weekly reading list: ‘Putting the awesome back into SEO’ edition

Aaron Hoos: Weekly reading list

I get emails from people asking me if I would write SEO content. I get requests like that every day. And usually when they ask for SEO content, what they are really asking for is content that contains their selected keywords in a certain percentage, with which they will immediately skyrocket to the first position on Google.

This request reveals a huge disconnect between what business owners think SEO is and what SEO really is. Here is some great reading on SEO, and especially how it’s changed in the past few months and what’s coming up in the future:

  • The Last Cowboy: SEO In A Post-Penguin 2.0. World is a great overview of the past few Google Algorithm changes. This article gives a “big picture overview” and talks about Google’s underlying motivations for their algorithm updates.
  • 8 steps to build your blog into a community. SEO is important but I’ve always been somewhat critical of it because people frequently focus too much on SEO and too little on selling and the customer experience. This article at ProBlogger almost blatantly ignores the conventional understanding of SEO and focuses instead of community. (Hint: That’s not a bad thing, especially since Google made their algorithm adjustments!)
  • SEO: The future is bright; the future is linkless. Don’t let the title of this article fool you. This article doesn’t just cover the future of SEO — it’s relevant right now and it could completely change what you understand SEO to be.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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