Aaron Hoos’ weekly reading list: ‘Developing awesome personas’ edition

Aaron Hoos: Weekly reading list

Businesses can market more effectively when they identify who their customers are. I don’t just mean that they create a generic label for the group of ideal customers. Rather, they should create rich, in-depth descriptions of who these people are. In marketing-speak, these are called “personas”.

I’ve created a persona for each of my clients: On a 3×5 card I’ve pasted a picture (just to help the person feel real), what their typical personality is like (based on Myers-Briggs), what their interests and hobbies are, what their family life is like, etc. Not all clients will fit into this profile but it sure helps to write for someone very specific.

This week I’ve gathered a few persona-related articles together for you. Enjoy!

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