I’ve been thinking a lot lately about Zig Ziglar’s famous quote: “You will get all that you want in life if you help enough people get what they want in life.”
It’s a good principle that can be applied to many aspects of life. It be applied to charitable works as well as spending your time generously giving to other people. It can also be applied to business and sales because even when you get paid for helping someone, you’re still helping them.
The quote has pushed me to think about how I spend my time and how I view the services and products I sell. It’s a great reminder to go back to the basics and figure out how everything I do in business helps other people get what they want in life!
Here are some highlights of what I’m working on this week and I hope each one of them helps my clients get what they want:
- I’ve got a couple of projects that have been edited by a client and he sent his review. Now I’m hammering through that feedback and hoping to wrap it up soon. Editing is always challenging work, flipping back and forth between feelings of tedium and inadequacy. Of course those are both the wrong things to feel (editing is important work, not tedious; and the inadequacy is just that underlying part of me that asks, “why didn’t I do this correctly the first time I wrote it?”. Anyway, those are underway.
- One of my clients wants to write a book and, frankly, I think she’s a little unsure about pulling the trigger. She WANTS to write a book so I see it as my job to help her do that. We’re putting together some ideas and an outline right now.
- As I’ve mentioned in the past, copywriting is starting to play a larger role in the work I do. And I just bought some classic copywriting books (including Claude Hopkins’ Scientific Advertising) which I’ll be reading this week.
- … And all the regular stuff: Blogging; writing a book for a real estate investing client; etc.