Who are your ideal customers?

Your ideal customers are the ones who will suffer if they don’t buy what you are selling.

Your ideal customers are the ones who will lose money because they haven’t invested in your solution.

Your ideal customers are the ones whose lives will be worse because they haven’t met with you or agreed that your product or service can help them.

Your ideal customers are the ones who are held back because they haven’t gained access to your offering.

Your ideal customers are the ones who haven’t yet figured out that they have a problem… and their quality of life is lower because of it.

Your ideal customers are the ones who are struggling with what they currently do.

Your ideal customers are the ones who are suffering because their existing choices aren’t meeting their needs.

Your ideal customers are the ones who don’t just have wants and desires and dreams… but a real and substantial and costly problem.

Your ideal customers are the ones who have the most to lose.

The needier your potential customers are, and the costlier that need is in their lives, the better.

Find those people, show them the costs of their existing situation, then reveal the fastest, easiest, most painless, and the very best way to invest in a new solution — YOUR solution.

(PS, If you don’t believe your solution is the fastest, easiest, most painless, and the very best solution then improve your solution or find a new one or get out of the business).

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