The most important advice about starting and growing a profitable business

When I was a kid, I desperately wanted to start a business. I thought a lot about what I wanted to do and what I would call my business but one thing I struggled with was to figure out what exactly to sell.

It wasn’t until much later that I was told the one truth that changed everything:

Find a market and solve a problem they have with the skills and knowledge you have.

This transformed my thinking and put me on a course that fulfilled those early dreams of entrepreneurship.

And you know what happened? As soon as I adjusted my thinking, the opportunities exploded. The possibilities seemed to be everywhere. The challenge was no longer what should I do? but which option should I act on first?. What a difference!

I talk to a lot of aspiring entrepreneurs who are thinking about starting a business but are asking similar things. They’re unsure about what to do and whether or not they should do it now or wait until a better time. They’re scared to quit their jobs and take a chance on something. I get that. I’ve been there. But the opportunities are out there if you first find a market and solve a problem they have with the skills and knowledge you have.

I also talk to a lot of struggling entrepreneurs who are looking to push forward in their business. They’re not sure if they should enter this market or sell that product or how to make more money. The opportunities are out there if you first find a market and solve a problem they have with the skills and knowledge you have.

This principle holds true for successful businesses that want to grow. If you are already making money and want to make more money (with new products or in new markets) then go back to this one fundamental: First find a market and solve a problem they have with the skills and knowledge you have.

My business is in a very cool spot right now where I have the time to start new brands that extend and support the work that I’m doing now. And this is exactly where I’m starting: I’m finding a market and then identifying a problem they have, then I’m seeing how my skills and knowledge can solve that problem.

The opportunities are endless because there are no end to problems. You’ll never struggle to find clients or earn money from them if you follow this simple, fundamental advice:

Find a market and solve a problem they have with the skills and knowledge you have.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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