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Selling insurance is hard! People don’t think they need it (until it’s too late). You know the value of insurance but it’s hard to talk about the worst case scenario all the time! One way to help is to use ecourses to establish your credibility and build a relationship with prospective clients. You might not be able to get them thinking about insurance in one conversation or marketing piece but, over time, you can help connect important things in life with the need for insurance.
Here are 10 ecourses an insurance broker should write. Notice how many of these ecourse ideas start with a fairly neutral topic that is of great importance to your customer. Then slowly (over several lessons) connect that topic to the need for insurance.
- (For auto insurance brokers) How to take prolong the life of your car and improve its resale value
- (For life insurance brokers) Top recipes and fitness tips to stay healthy
- (For life insurance brokers — especially to elderly customers) How to be a long-distance grandparent
- (For house insurance brokers) The most-stolen items in a house and how to keep your house from being robbed
- (For auto insurance brokers) Top ways to keep your car from being stolen
- (For health insurance brokers) Are you doing these 9 risky habits (that most people do every day?)
- (For fire insurance brokers) Easy ways to teach your children about fire saftey
- (For pet insurance brokers) How to care for your pet
- (For travel insurance brokers) Tips for a stress-free vacation
- (For life insurance brokers targeting a local audience) Tips for saving money around town
Business spend a lot of time marketing to prospects… and only sometimes do those prospects buy. This is just as true for lending professionals and leasing professionals as it is for any other business. Wouldn’t it be nice if you could attract people at little or no cost, market to them with little or no effort, and close more of them? Believe it or not, there is a way: Ecourses — courses delivered through email — do just that. They help you to easily build a relationship with your prospects and establish enough credibility that those prospects are more likely to buy from you.
If you are a lending professional or a leasing professional, here are 10 ecourses you should write:
- How to improve your credit score to qualify for a loan
- How to save money when leasing equipment
- How to navigate a loan agreement like a pro
- How to negotiate for a lower rate (You might not want to give this ecourse but your audience will love it!)
- Why businesses might be better off leasing equipment than buying it
- How to borrow money like the millionaires do
- Is now a good time to borrow money?
- Leasing versus financing: Which one is better?
- 6 mistakes people make when they lease a car
- Top tips for borrowing more money at a lower interest rate
While other professions have to struggle to get new customers, private equity professionals and venture capitalists have a different problem: They have to cull the list of opportunities to find the best ones to pursue. So these PE/VC firms should deliver ecourses but their ecourses don’t have to (necessarily) establish credibility in the same way that other businesses have to establish credibility. Rather, their ecourses serve other purposes — like helping to educate potential investors and even providing an additional revenue stream.
Here are 10 ecourses that a PE or VC professional should write:
- How to pitch to a private equity or VC firm
- What types of businesses are the private equity or venture capital firm looking for
- How to start and grow a business so that it is attractive to a private equity investor or venture capitalist
- How to work with a private equity or VC firm (i.e. what to expect, what the timeline is like, etc.)
- Deal terms: How to construct a deal with a PE or VC firm so everyone wins
- Top mistakes that founders make when they approach a PE/VC firm for money
- What to do if you are turned down for funding from a private equity/VC firm (This one is a challenging topic but potentially quite valuable in the right hands!)
- How to build and run an effective advisory team
- When is the right time to get a PE or VC to fund your project
- Top trends in a specific industry that the PE/VC firm is paying attention to
Accountants and bookkeepers can be a highly commoditized profession — one where prospective customers have a difficult time telling one from another. One way to differentiate your accountancy practice or bookkeeping service is to offer an ecourse that will help to establish your credibility in your field and set you apart from the others. Here are 10 ecourses an accountant or bookkeeper should offer:
- How to save money on your corporate taxes this year
- Top qualities to look for in an accountant (or bookkeeper)
- How your accountant (or bookkeeper) can help you grow your business
- Top tips on improving profitability in your small business
- Surprising business challenges that accounting or bookkeeping can help you overcome
- How to assemble a team of business advisors (including an accountant and bookkeeper and lawyer and financial advisor) to optimize your business
- Do you really need an accountant and a bookkeeper? (And, what kind of accountant do you need?)
- Top ways that an accountant (or bookkeeper) can help you find cash in your business that you didn’t know you had
- How to understand financial statements
- Ways to make income tax less daunting