4 ways to monetize your content curation

There is a ton of content on the web and it’s almost overwhelming for people to find the most useful stuff. So curation is becoming increasingly important to help people make sense of it all. (Check out my recent blog post on how to curate).

But can you make money as a curator?

Here are a few ways to monetize curation (although not all of them are commonly used right now).

  • Advertising: One of the most obvious and common ways is to make money from ads people click when they’re visiting your website (i.e. AdSense or Amazon).
  • Free curation as a positioning effort: In this method, your business is to make money from something else (i.e. consulting, coaching, content creation) but you use curation as a way to help position you as an expert. This is pretty common today.
  • Gate keeping: This is where you curate content but charge a fee for people to see your curation. It might be a monthly subscription or an ebook-style one-time purchase. You really need to prove your skills as a taste-maker first to get people to trust you enough to pay for your curation. Of the methods I’m listing today, this is the least-used way that I’ve seen but we could see it increase in time as curation proves to be more valuable.
  • Help others curate: This is the business model of Scoop.it and I think it is a big growth opportunity right now. With this business model, you get paid (through subscriptions or perhaps based on some other metric) to offer up preliminary curation so that other people can further curate.

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About Aaron Hoos

Aaron Hoos writes about business, finance, and real estate. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors. Connect with Aaron on Twitter, Facebook, and GooglePlus+

2 Responses to “4 ways to monetize your content curation”

  1. Jessie Zubatkin October 24, 2012 at 12:40 PM #

    Great quick hitting post Aaron – one other way is to run an industry site – and curate content based on an industry – that way you own the conversation around your chosen topic, people will begin to see you as a thought leader and solicit you and your services… while this takes time and energy, there can be a big payoff.

    I would encourage you and your readers to check out our ebook, Feeding the Content Beast for some more tips on creating content and balancing that with curating content. Thanks! http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/

    • Aaron Hoos October 24, 2012 at 12:48 PM #

      Jessie,

      An industry-specific site an excellent idea. It does take time but there is indeed a big payoff.

      Thanks for the ebook recommendation!

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