Real estate professionals are always looking for an edge to help them sell more houses. There are a lot of houses to sell (and many more coming on the market) and a lot of real estate professionals vying for those sales.
What can a real estate pro do to help them gain just a little extra attention?
Jake Palmer is a real estate investor in New Brunswick Canada who has found a great idea to attract more attention to the houses he lists:
He recently listed a house as “Not Haunted”.
Yes, you read that correctly! He advertised a house as not haunted. It’s funny, quirky, clever, and different enough to gain some attention. And all he did was add one of those little rider signs to the bottom of the lawn signs. But his funny little addition gained him national attention.
Apparently, it’s not the only humorous sign he’s created. According to the Daily Buzz, he also advertises houses as “Love Shack, Baby” and “Indoor Plumbing” Learn more and see some photos of his signs here. So funny!
This is such a simple but brilliant marketing strategy. It didn’t require any extra work or expense (other than the small cost of those additional signs) and it has attracted a lot of attention.
Now, I’m suggesting that you go out and print up similar signs for the houses you’re listing. But Palmer’s ingenuity has helped him deliver extra value to his customers. Maybe it’s time to break out the thinking cap to find creative ways to gain attention for your listings!