Your sales funnel is the relationship your business has with potential buyers.
Most people think of a sales funnel as a “nice-to-know” concept that doesn’t really have an impact on their day-to-day operations.
But I think a sales funnel is a strategic tool that every business needs to focus on and optimize. It’s like the foundation of a building or the trunk of a tree — it’s the main part from which every other part of the business grows.
Every business has a sales funnel (whether or not you choose to focus on it).
And businesses that DO focus on their sales funnel — making it run faster and smoother and with more people flowing through — will operate a more profitable, growing business than those who do not focus on it.
- Are you focusing on your sales funnel? (Download this Sales Funnel Quick Reference PDF to get a fast start on your sales funnel)
- Can you draw your sales funnel? (Download this Sales Funnel Worksheet PDF to help you)
- Do you know how much each part of your sales funnel costs you to operate?
- Do you have a list of opportunities that you intend to pursue this year to grow your sales funnel?
[Image credit: Jan-Willem]