High Octane Headlines

Financial copywriter, Real Estate copywriter

Introducing a new series on my blog – High Octane Headlines.

In High Octane Headlines, I create and dissect a powerful headline and examine why it helps to capture your readers’ attention and drive them to read more.

The following headline might be used for financial software such as a FOREX app that alerts you to buying and selling opportunities…


Who else wants $2,125 in 9 minutes with this while-you-sleep simple FOREX secret?

Why this headline works

  • “Who else wants” sets up a question that the well-targeted reader will answer: “Me!”
  • “else” implies that other people have already succeeded with the same offer.
  • “$2,125” is a specific number and specific numbers sell. They’re much more effective than generalizations like “thousands” or “$2,000” or “over $2,000” or “21.6% ROI”.
  • “in 9 minutes” this highlights the speed, providing an extra benefit… plus it’s also very specific.
  • “with this while-you-sleep simple” emphasizes the simplicity of the system — and note that it is passive (“while you sleep”), which makes it more attractive to readers
  • “FOREX secret” gives it an element of exclusivity (compared to a “system” or a “strategy” or just “software”).

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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