How to construct persuasive sales benefits

Whether selling through written word or speaking, people respond better to your sales presentation when you sell them on the benefits of your product or service.

There are lots of ways to communicate a benefit but the most persuasive sales benefit I’ve ever seen looked like this (and I’ve written it for a real estate investor but it applies to anyone)…

“Discover the 3 steps you need to take within 45 minutes of investing in a property to increase its value by 25% immediately”

Let’s deconstruct this benefit to see all of the parts:

  • Strong, compelling action verb: Discover…
  • Easy-to-implement action: …the 3 steps you need to take…
  • Timeframe to perform the above action: …within 45 minutes of investing in a property…
  • Measurable benefit: …to increase its value by 25%…
  • Timeframe to realize the benefit: …immediately.

(For more reading on the topic, check out: 37 ways to improve your sales skills).

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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