I’m writing a book. I’ve been working on it off and on for a while (more “off” than “on” if I were being honest with myself).
I need to actually get some traction on it. Rather than writing it piece by piece and then finally revealing it at the end, I might benefit from some feedback from you… so I’m going to start writing it publicly and sharing it as I go. So as often as humanly possible (hopefully every 2 weeks or so), I’m going to publish another chapter on my blog.
The book is called The Sales Funnel Bible and it’s about how businesses can grow by focusing on their sales funnel.
A brief history of the Sales Funnel Bible
In case you’re curious, my interest in sales funnels started back during my MBA. I wrote my dissertation on a business strategy tool I’d developed called the Business Diamond Framework — a tool businesses could use to develop strategy throughout their business and make sure it was aligned with their organizational hierarchy as well as their value chain. (Okay, the full description is way more complicated but you get the idea).
That dissertation sparked an interest in building a framework for businesses that would ultimately increase success. And although my Business Diamond Framework was useful for larger businesses and higher level strategy, I found the simple sales funnel to be the most immediately beneficial for the financial entrepreneurs and real estate entrepreneurs I work with every day. What’s more, sales funnels are pretty well known as a concept but not a tool, so I think there is a lot of opportunity for any business that is armed with some sales funnel knowledge to really grow.
If you want to read more about sales funnels, check out the following blog posts…
- What is a sales funnel?
- Why is a sales funnel funnel-shaped?
- How does a sales funnel work?
- Why use a sales funnel in your business?
And be sure to come back and visit my blog to read the The Sales Funnel Bible chapters as I write them!