Are you making this goal-setting mistake?

It’s that time of year when we think a lot about goals.

But there’s a common mistake made when we set goals or resolutions and this mistake can actually impede our accomplishment. The mistake is: We start with goals but we don’t figure out how to achieve them.

So maybe you have a list of goals/resolutions that includes some of these…

  • I want to stop smoking
  • I want to list 10 more homes this year than I did last year
  • I want to sell insurance to 10 more clients this quarter than the same time last quarter
  • I want to compete in a marathon
  • I want to make a lot of money
  • I want to lose weight
  • I want to get 12 more clients (compared to last year) by the end of the year

These are great goals (even if they aren’t all “SMART” goals!). But if you just list them and look at them, you probably won’t achieve them.

So, with each goal, break it down into smaller steps. And add a date.

Let’s look at the goal: “I want to get 12 more clients (compared to last year) by the end of the year”:

Goal: I want to get 12 more clients (compared to last year) by the end of the year

  1. Step: January 1 – Determine how many clients I got last year and add 12 for this year’s goal. Figure out what that is each month.
  2. Step: January 2 – Review my marketing efforts and identify the market that was most effective at getting me new clients each month. Figure out how many new clients it got me each month
  3. Step: January 3 – Identify ways to proportionally increase my marketing to generate 1 more lead each month.
  4. Step: January 4 – Plan my marketing for January.
  5. Step: January 5 – Begin marketing.
  6. Step: January 31 – Review current plan and monthly results and identify how February’s marketing needs to be adjusted.

See how easy that was? Just create steps with dates. Each step should contribute to your goal so that when all of your steps are performed, your goal will be complete!

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

2 thoughts on “Are you making this goal-setting mistake?

  1. Glad I found this article. It’s great, I think too many people just start off with the end in mind (which is good) but never figure out what the actual steps to do them are, or don’t actually take the steps.

    also i think you are missing a word in your opening paragraph. FYI

    1. Thanks for the comment, Ryan! Agreed there are two things going on here: People don’t take the right steps, or, they don’t take any steps at all. There is a lot of talk about goals but far less talk about achievement.

      So, what goals are you working toward in your business this year, and what steps are you going to take to get there?

      (PS, Thanks for letting me know about the missing word! Fixed.)

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