Blogging is a great way for lending and leasing professionals to build search engine optimized traffic and connect with their target market. If you are a lending or leasing professional, here are 10 blog posts that you should write:
- Write blog posts about the steps that people have to go through to get financing through you. What do they need to have to ideally get the loan/lease? What do you do with their paperwork? Go step by step through the process.
- Create a series of blog posts about credit management. In other words, empower your readers to take control of their credit rating in order to be able to borrow more from you.
- Write a comparison blog posts pitting your loan or lease against other kinds of debt instruments (like lines of credit, credit cards, etc.)
- Write a blog post to help people understand interest rates – how they work, why they fluctuate, and who decides how much interest to charge.
- Write a blog post to describe yourself and to show that you’re a real human. It helps to show that you’re a real human and not someone who sits behind a desk and makes cold-hearted “loan or no-loan” decisions all day.
- Features your clients as success stories. (This can work particularly well if you lend money to businesses, who don’t mind being featured. If you lend or lease to individuals, you might have to write the success stories without using their real names).
- List the top ten reasons that someone might want to get a loan or lease from you .
- Write a series of blog posts about the importance of paying the loan/lease back on time and in full, as well as the consequences for not doing so.
- For leases, write a blog post about any post-lease requirements (for example: automobiles under lease need to be returned in good condition).
- Loans and leases can be an investment in some situations. List the scenarios where they would be a good investment and how they can help as an investment.
Here are some highlights of projects I’m working on this week:
- Writing articles for an income fund
- Strategizing with an investment training company about using ezines to build a relationship with their clients
- Writing investing articles for a penny stock site
- Writing how-to articles for a real estate investor
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Blogging is a great way for insurance brokers to build search engine optimized traffic and connect with their target market. If you are an insurance broker, here are 10 blog posts that you should write:
- Write about the different kinds of insurance you offer, but do so in an educational way. Don’t just try to promote life insurance, for example; talk about the reasons that someone can benefit from insurance as well as which insurance products are right for which situations.
- For each type of insurance you sell, write a series of blog posts about prevention. For example, if you sell house insurance, write a series of blog posts about protecting your house from burglary. If you sell life insurance, write a series of blog posts about staying in shape and eating right.
- Write profiles of typical customers and what kind of insurance they might need. These aren’t profiles of real people but rather profiles of the kinds of customers you work with.
- Describe a day in the life of your brokerage office. Talk about the different activities that you do.
- Entice people to your blog for more information than strictly insurance. Since insurance is only part of achieving peace of mind and enjoying life, write blog posts about enjoying life, such as activities that a family might do around town or a great recipe that you’d like to share.
- Many people base their insurance purchase on price. Devote a series of blog posts to talk about the concepts behind the numbers – why some insurance costs more and what you get at different “tiers” of payment.
- If you have employees, create profiles about each one so that your clients get to know them.
- There are some very common insurance products that everyone knows about but there are also some uncommon ones, too (like pet insurance or longevity insurance). Highlight some of those uncommon ones in blog posts and talk about when someone would want to have that insurance.
- Write a series of blog posts that define confusing insurance terms that your average client doesn’t understand.
- Write blog posts about local businesses who serve the same community in which you work. Review their businesses and talk about what they do. (This is a great way to bring in some local search engine optimization).
Blogging is a great way for financial software firms to build search engine optimized traffic and connect with their target market. If you are a financial software firm, here are 10 blog posts that you should write:
- Write a blog post explaining how you work at the crossroads of finance and tech. In other words, explain how you have expertise in both sectors.
- Do a comparison of how your software stacks up against the competition’s software. Don’t just write the blog posts to show how your software is awesome (even if it is). Rather, use the opportunity to highlight how your software is perfect for your target market and your competitors’ software is perfect for their target markets.
- Write a series of troubleshooting blog posts. Obviously, you won’t want to highlight any glitches and bugs. But rather, discuss some common fixes to common problems that people encounter when they use your software.
- Write case studies of companies who have successfully used your software.
- Create video-based demonstrations of your software in action.
- Write blog posts that don’t necessarily have anything to do with your software but have everything to do with the financial sector that you’re involved in. (For example, if you sell investing software, write about the stock market; if you sell bookkeeping software, write about bookkeeping tips.
- Write blog posts about the trends you see in the software industry (i.e. mobile applications, the cloud, etc.) and how you are handling those trends.
- Encourage your users to submit video tutorials and testimonials of how they used your software successfully.
- Since users typically aren’t aware of the full potential of your software, write a series of blog posts to describe all of the possible features that are available on your software and all of the possible ways that people can use your software. Help potential and current users to see the full value they can derive from your software.
- Write a series of blog posts to show how your software works. You can use these blog posts in your sales presentations and for existing customers as a how-to when they are trying to use your software.
Blogging is a great way for financial advisors and investment professionals to build search engine optimized traffic and connect with their target market. If you are a financial professional, here are 10 blog posts that you should write:
- Write about how to do high quality fundamental research to truly understand what makes an investment worthwhile.
- Write a post (or series of posts) about analogies used to understand various investments.
- Write a series of posts on risks (i.e. market risk, political risk, etc.)
- Write a post that debunks the annoyingly common myths about get-rich-quick trading.
- Identify a trending news story and cover it in detail, along with the impact to the economy and to individual investors.
- Outline different styles of investing and what qualities or characteristics are necessary to invest in a particular way.
- Explain what an investing timeline is and why timeline-based investing goals can help an investor know what to invest in.
- Describe tools that investors can use to filter investments.
- Explain the different kinds of investment types (equities, mutual funds, ETFs, etc.) and why an investor would choose one over the other.
- Describe the typical investor in your specific target market and outline the risks, opportunities, and goals that are common among them.