10 blog posts a private equity professional or venture capitalist should write

Blogging is a great way for private equity professional or venture capitalist to build search engine optimized traffic and connect with their target market. If you are a PE pro or a VC, here are 10 blog posts that you should write:

  1. Write about the specific niche of businesses you look at investing in. Make it clear what kinds of businesses in that niche you’re looking for (to help eliminate start-ups from contacting you that aren’t in your niche).
  2. Write about what it is that both parties need to bring to the table for a start-up to be successful. Set expectations about what the entrepreneur needs to have AND talk about what you bring to the table and why you’re not just cutting a check.
  3. Describe some of your success stories in detail. What were they like when they contacted you? How did you help? Where are they now?
  4. Blog about the economy and the marketplace because of their influence in whether or not a business might be successful.
  5. Write blog posts about competitive forces (i.e. Porter’s 5 Forces, etc.) and how a direct competitor isn’t the only competition a start-up faces.
  6. Describe the perfect presentation, including what an entrepreneur comes prepared to discuss, and some of the top mistakes you’ve seen presenters make.
  7. Start-ups have lots of questions about how it works and what you’ll expect from them. Answer one question per blog post.
  8. Discuss start-up failures and why they failed. (You don’t have to discuss your own failures! There are plenty of other failures that you can dissect).
  9. List some of the top issues, challenges, and problems that your start-up clients face. Write blog posts about the most common ones.
  10. Talk about what you do, specifically. For example, write a blog post about the role you play in board of directors meeting. Or, write a blog post about how you help an entrepreneur develop their strategy to take their business to the next level.

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