10 blog posts a real estate marketer should write

Blogging is a great way for real estate marketers to build search engine optimized traffic and connect with their target market. If you are a real estate marketer, here are 10 blog posts that you should write:

  1. Write a blog post that explains what you do and who you do it for. If you have a target market within the real estate industry, for example, be specific about why you serve and why you only serve them.
  2. Write a blog post comparing your type of marketing to some of the more traditional types of marketing that real estate agents use.
  3. Write case studies that demonstrate why your real estate marketing techniques and ideas are effective.
  4. Unless your marketing is completely end-to-end, there might be gaps that other real estate marketers’ systems might help to fill. Review the systems and methods of other real estate marketers.
  5. Outline the challenges that real estate agents face and how your system or method helps them. This might make an excellent series of blog posts.
  6. Explain the costs that real estate agents face when they choose to wait instead of hiring you immediately.
  7. Profile real estate agents who have used your service. Promote them selflessly and generously.
  8. List the objections that your clients face and give them tips and ideas to overcome them.
  9. Write blog posts about how your marketing techniques fit into a real estate agent’s overall sales funnel. Do they have to do other things before or after they use your systems?
  10. If you employ different types of marketing techniques, write an introductory blog post about each one. Make it a longer blog post with lots of helpful tips and resources to other posts in your blog.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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