10 blog posts a real estate investor should write

Blogging is a great way for real estate investors to build search engine optimized traffic and connect with their target market. If you are a real estate investor, here are 10 blog posts that you should write:

  1. Write about what a “bird dog” is and why they’re essential to your business. Talk about the qualities and characteristics needed and, of course, what rewards you offer successful ones.
  2. Talk about your successes, but do it in a way that doesn’t come across as bragging. Instead, write “case studies” that describe in measurable detail how you succeeded. (A collection of these on your blog can really help when you’re gathering investors!)
  3. Write about the risks you face in your real estate investing and what you do to mitigate each one. For example, consider spending one blog post on each risk and going into a lot of detail about your mitigation efforts.
  4. Discuss in detail what you do. This can help investors, apprentices, potential buyers and potential sellers to see that you know what you are doing, and it can help to show the style of investing you do (i.e. wholesaling, flipping, etc.).
  5. Describe what your perfect investment would be. What would it look like, what would you do, how would it go smoothly?
  6. List the political and social challenges you face and what you do about them. (One example is bureaucracy and the struggle that real estate investors have in getting the right permits in a timely fashion).
  7. Write a post about your “secret sauce” – the techniques and methodologies that separate you from less successful real estate investors. Yes, these are your secrets, but let’s be honest: It’s not JUST the techniques that make you successful but how your personality and personal characteristics combine together.
  8. Interview the people you’ve sold houses to and post those “success stories” on your blog.
  9. If you have investors, write regular updates on your blog about specific projects you’re working on. Keep them in the loop without personal phone calls.
  10. Every real estate investor sells to someone. Write a series of blog posts as how-to guides for potential buyers.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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