Aaron Hoos

Blogging is a great way for real estate marketers to build search engine optimized traffic and connect with their target market. If you are a real estate marketer, here are 10 blog posts that you should write:

1. Write a blog post that explains what you do and who you do it for. If you have a target market within the real estate industry, for example, be specific about why you serve and why you only serve them.
2. Write a blog post comparing your type of marketing to some of the more traditional types of marketing that real estate agents use.
3. Write case studies that demonstrate why your real estate marketing techniques and ideas are effective.
4. Unless your marketing is completely end-to-end, there might be gaps that other real estate marketers’ systems might help to fill. Review the systems and methods of other real estate marketers.
5. Outline the challenges that real estate agents face and how your system or method helps them. This might make an excellent series of blog posts.
6. Explain the costs that real estate agents face when they choose to wait instead of hiring you immediately.
7. Profile real estate agents who have used your service. Promote them selflessly and generously.
8. List the objections that your clients face and give them tips and ideas to overcome them.
9. Write blog posts about how your marketing techniques fit into a real estate agent’s overall sales funnel. Do they have to do other things before or after they use your systems?
10. If you employ different types of marketing techniques, write an introductory blog post about each one. Make it a longer blog post with lots of helpful tips and resources to other posts in your blog.

Blogging is a great way for real estate investors to build search engine optimized traffic and connect with their target market. If you are a real estate investor, here are 10 blog posts that you should write:

1. Write about what a “bird dog” is and why they’re essential to your business. Talk about the qualities and characteristics needed and, of course, what rewards you offer successful ones.
2. Talk about your successes, but do it in a way that doesn’t come across as bragging. Instead, write “case studies” that describe in measurable detail how you succeeded. (A collection of these on your blog can really help when you’re gathering investors!)
3. Write about the risks you face in your real estate investing and what you do to mitigate each one. For example, consider spending one blog post on each risk and going into a lot of detail about your mitigation efforts.
4. Discuss in detail what you do. This can help investors, apprentices, potential buyers and potential sellers to see that you know what you are doing, and it can help to show the style of investing you do (i.e. wholesaling, flipping, etc.).
5. Describe what your perfect investment would be. What would it look like, what would you do, how would it go smoothly?
6. List the political and social challenges you face and what you do about them. (One example is bureaucracy and the struggle that real estate investors have in getting the right permits in a timely fashion).
7. Write a post about your “secret sauce” – the techniques and methodologies that separate you from less successful real estate investors. Yes, these are your secrets, but let’s be honest: It’s not JUST the techniques that make you successful but how your personality and personal characteristics combine together.
8. Interview the people you’ve sold houses to and post those “success stories” on your blog.
9. If you have investors, write regular updates on your blog about specific projects you’re working on. Keep them in the loop without personal phone calls.
10. Every real estate investor sells to someone. Write a series of blog posts as how-to guides for potential buyers.

Blogging is a great way for real estate agents to build search engine optimized traffic and connect with their target market. If you are a real estate agent, here are 10 blog posts that you should write:

1. Write in-depth about a specific community you specialize in. Give people a sense of who lives there and what’s great about it. See my related blog post about using Storify to help you sell more homes.
2. Identify a news item (the economy is a hot topic right now) and talk about how it impacts your clientele.
3. Write an hour-by-hour blog post of your typical day. Give people a sense of what you do and how you do it.
4. Outline what exactly you do for a client. You don’t have to give away your “secret sauce” but you should describe what you do in enough detail that your clients understand what you do to earn your commission.
5. Create a lengthy step-by-step how-to of buying a home in your jurisdiction. Include all the pieces even if they don’t involve you, such as “find a mortgage broker” and “buy house insurance”.
6. Create a lengthy step-by-step how-to of selling a home in your jurisdiction. Include all the pieces even if they don’t involve you.
7. Write (positive!) reviews of businesses in the communities you serve. Include interviews, photos, and video. Tell them about your blog posts and they’ll be more likely to refer people to your site!
8. Every neighborhood has unique aspects that buyers and sellers should be aware of. These can be both good (older, tree-lined streets!) and bad (tree roots in the sewer systems). Write a blog post that addresses these issues in a positive way and what homebuyers should watch for and negotiate, and how potential homesellers can proactively address these. (Yes, this seems like a “negative” topic to blog about but it allows you to address the issue in a controlled way before a buyer blindsides you with a question you weren’t prepared for).
9. Write about the key destinations that people travel to from the neighborhoods you serve. Talk about driving time and distances.
10. Write about what the ideal client knows or brings with them when you meet them for the first time.