I’m writing a very brief series of blogs on who I am and what I do (see the blog post entitled Aaron Hoos: More than you need to know about me for the one that kicked it off). One of the roles I use to describe what I do is “writer“.
WHAT I WRITE
I write about opportunities and strategies in business, finance, and real estate. I spend a lot of time thinking and writing about sales funnels, business strategy, profitability, start-ups, investing (both in equities and real estate), business finance, innovation, marketing, and sales.
I write content (books, ebooks, training content, seminars, etc.) to help business owners learn more about their sales funnels and optimize those sales funnels for greater profitability. And, I write to help investors discover and exploit new opportunities to make money.
I’m also hired by businesses to write marketing and sales content. This includes marketing content (like articles, blogs, and ezines), sales content (like sales letter copy), digital content (like ebooks and ecourses), customer service content (like support scripts and autoresponders), and more.
MY WRITING BACKGROUND
In my first gig as a professional writer, I was a reporter for a daily newspaper. That showed me how to dig deep to find the story and write quickly to meet demanding deadlines.
During my undergraduate degree, I helped to pay my way through college by editing, freelance writing, and through writing-related awards. I was exposed to a couple of different industries, and this is where I first started working in finance.
After college, I started my first writing company (which later folded). Then I worked in a couple of financial and real estate firms, primarily doing some specific types of business writing. For a short time, while getting my writing business off the ground, I worked for a leasing company and sold insurance (and wrote reports and proposals for the company as well as some magazine writing.
Then, I started up my current business several years ago. I started by freelance writing a wide audience (but primarily B2B, financial, and real estate clients). Over time, a lot of my work started to bridge the gap between writing and marketing advisory/marketing management. Today, my writing is part of a larger work of sales funnel advisory.
In total, I have been writing professionally for over 18 years. I’ve worked with hundreds of businesses across numerous industries and produced thousands of pages of content.
WHAT MY WRITING IS LIKE
My goal in anything I write is to use approachable language to break down complex ideas into practical, relevant information with no filler.
WHAT I’VE WRITTEN
I’ve written the following content types:
- Advertising copy
- Blog posts
- Business plans
- Ecourse curriculum and content
- Forum posts
- Knowledge Center content
- Press releases
- Sales copy
- Scripts (i.e., for call centres)
- Social media content
- Website content
HOW CAN WE WORK TOGETHER?
If you are a business looking to grow your sales funnel, (it doesn’t matter whether you already know what you want or if you’re not entirely sure what you need yet), I’d like to hear from you. Together, we’ll figure out how your business can grow.
I can be contacted at firstname.lastname@example.org.