Business owners know that the closer you are to the very top of a Google search, the better. If your business is buried on page 10, you won’t see much traffic. If your business is on page 2 or 3, you might see some. The first page gets more. The top spot gets most of the traffic. This isn’t news to anyone.
But exactly how much money is that top spot worth? The smart folks at SEObook wrote a great article about how to uncover the value of the top spot in a Google search for the term you’re after.
It’s a long article and it requires some research, but the information is very compelling. I’ve summarized the five steps they’ve written to find out the value of the top spot, and you can read the entire article at SEObook.
Here are the steps to know how much that top spot in a Google search is worth:
- Establish a baseline keyword value.
- Know the typical click distribution profile.
- Consider factors that modify click distribution.
- Tap into the long-tail.
- Improve monetization with scale.
If you’re working toward a top placement in Google search for a particular keyword, and if you want to know in advance what it is worth to your business, follow these steps.
Read SEObook’s post How much money is a top Google ranking worth to your business?