The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a wrap-up post is published every Friday.
Customers and Evangelists are terribly overlooked in a sales funnel. After all, they’ve already bought something so most people don’t even think of them as being IN the sales funnel any more.
But I disagree. Customers have bought from you once. Evangelists are Customers who talk about you to their friends. But they are still in your sales funnel and they are the easiest to sell to (because you’ve already sold to them once).
So, how are you going to sell to them again?
In this week’s challenge, I want you to think of a product or service that your Customers and Evangelists might like. It doesn’t have to be something YOU sell… it might be something for which you have an affiliate account and you just recommend the product or service.
No, I’m not asking you to start selling something more to your Customers and Evangelists this week. However, I think you should take a moment and think about what you can sell to them.