Weekly Sales Funnel Challenge: Wrap-up

This week, I challenged you to identify your buyer profiles – the narrowly defined group (or groups) of people who are drawn from your broader target market but end up buying from you. Are you able to group them into smaller groups of buyers?

Once you have this information, you can target your marketing even more so, filtering out the people from your target market who don’t fit into one of your buyer profiles. (That’s not to say you shouldn’t serve those people – you certainly can – but typically you haven’t so far so you might need to adjust your marketing so you do reach them).

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