The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a wrap-up post is published every Friday.
Long-tail search engine optimization is when you target a keyword that doesn’t necessarily have a lot of traffic. It attracts some traffic but not nearly the amount that the more popular keywords in your category attract.
Identifying a longtail keyword and building an entire marketing campaign around it will help you opportunistically draw in even more business through a keyword that most of your competitors are probably ignoring.
So here’s what to do: Go to Google’s keyword tool and use the big keywords in your industry. Then find a keyword/keyphrase that has considerably less traffic. Say, hundreds of people instead of thousands.
Once you’ve identified that keyword, brainstorm potential blog content and article content optimized for that keyword specifically. That’s all you need to do for this week’s challenge, but be sure to plan to release that content in the next couple of weeks.