Aaron Hoos

It’s the end of May. Time to fill out your Monthly Sales Funnel Check-up. (Are you checking these against the ones you’ve done in the past?)

Wondering what the heck a Monthly Sales Funnel Check-up is? Read the first Monthly Sales Funnel Check-up blog post that kicked it all off!

Business owners know that the closer you are to the very top of a Google search, the better. If your business is buried on page 10, you won’t see much traffic. If your business is on page 2 or 3, you might see some. The first page gets more. The top spot gets most of the traffic. This isn’t news to anyone.

But exactly how much money is that top spot worth? The smart folks at SEObook wrote a great article about how to uncover the value of the top spot in a Google search for the term you’re after.

It’s a long article and it requires some research, but the information is very compelling. I’ve summarized the five steps they’ve written to find out the value of the top spot, and you can read the entire article at SEObook.

Here are the steps to know how much that top spot in a Google search is worth:

1. Establish a baseline keyword value.
2. Know the typical click distribution profile.
3. Consider factors that modify click distribution.
4. Tap into the long-tail.
5. Improve monetization with scale.

If you’re working toward a top placement in Google search for a particular keyword, and if you want to know in advance what it is worth to your business, follow these steps.

Read SEObook’s post How much money is a top Google ranking worth to your business?

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a wrap-up post is published every Friday.

A good sales funnel is one that you don’t have to work on very much. Sure, you’ll always need to be tweaking and adjusting and modifying and writing, but overall, a good sales funnel runs itself.

Is your sales funnel automated? Maybe it’s not completely automated but some of it should be. So this week, I’d like you to find some aspect of your sales funnel that can be automated and I’d like you to do getting it up and running itself so you only need to keep an eye on it.

Good luck!