Breakthrough! Set an audacious quarterly sales funnel goal for greater business success

Here’s a tool you can use each quarter to help you breakthrough to the next level of success. It’s called the Quarterly Sales Funnel Breakthrough.

It’s a simple one-page PDF that you can download, print, and fill out. Use it to set a bold — even SHOCKING — goal about some aspect of your sales funnel. Then work towards that goal to improve your sales funnel… and ultimately to grow your business.

Download the Quarterly Sales Funnel Breakthrough

WHY YOU SHOULD USE THE QUARTERLY SALES FUNNEL BREAKTHROUGH
Running a business is time consuming. If you’re struggling to be successful, it can feel like you’re working hard just to keep your head above water. And if you’re busy earning a profitable income, it can STILL feel that way (but for different reasons).

As a result, business owners spend a lot of their time focusing on doing the same things because they don’t always have the time or direction to focus on new, business-boosting tactics.

The Quarterly Sales Funnel Breakthrough is a quick way to guide you to improve your business without overwhelming you with options and ideas.

HERE’S HOW THE QUARTERLY SALES FUNNEL BREAKTHROUGH WORKS
It’s six simple steps with the potential for profound results:
Step 1 – Choose a sales funnel stage to improve: Audience, Lead, Prospect, Customer, Evangelist.

Step 2 – Choose a metric you use to measure success for that stage. Calculate your average quarterly results. Record the number and metric.

Step 3 – Using the same metric, set an audacious goal to achieve by the end of the quarter. Record the number and metric.

Step 4 – Develop a strategy to achieve that goal. Record your ideas for each of the three months.

Step 5 – Schedule these activities and perform them.

Step 6 – At the end of the quarter, record your results and compare to your original goal.

EXAMPLE
Here’s a fictional example to illustrate:

Step 1 – Choose a sales funnel stage to improve: I choose the Audience stage. I think I’d like to grow my Audience.

Step 2 – Choose a metric you use to measure success for that stage: The metric I’m going to use is my Twitter followers. I have 2,000 followers and I typically grow by about 100 followers per month… so normally I would have about 300 more followers by the end of the quarter.

Step 3 – Using the same metric, set an audacious goal to achieve by the end of the quarter. Record the number and metric. I’m going to grow my Twitter following by 1,000 followers.

Step 4 – Develop a strategy to achieve that goal. Record your ideas for each of the three months. I’m going to do some of the following: In month 1, I’m going to be a more active tweeter, strategically interacting on Twitter with key influencers who communicate to my target market. In month 2, I’m going to create a series of tweets that will be compelling to my target market. I will also begin posting invaluable links to position myself as an authority. In month 3, I’m going to create a press release and submit it to PRWeb with the sole purpose of encouraging Twitter followers to subscribe to my tweetstream.

Step 5 – Schedule these activities and perform them.

Step 6 – At the end of the quarter, record your results and compare to your original goal. Success! I normally acquire 300 followers per quarter and I decided to try and acquire 1,000 followers per quarter. I turns out that I actually acquired 1,345 followers this quarter!

Download the Quarterly Sales Funnel Breakthrough

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‘Business Meta-Map’ at MindMeister.com

I was browsing through MindMeister.com’s mindmaps recently and noticed that there were a lot of great maps (especially for small business owners) but there was little order to them. You sometimes really have to search for them!

So I created a meta-map — a mindmap that links out to many maps and provides a sort of taxonomy so business owners can find the information they’re looking for.

Here’s the map:

Or click here to view the Business Meta-Map: The Best Business Mindmaps at MindMeister.com.

Why it’s good to owe the government some money on your income taxes

It’s tax time. It’s the time of year when people brag about the amount of money they’re getting from the government… It’s as if they won the lottery! “I’m getting back $XXXX.XX” or “my income tax check just arrived in the mail and I’m going to spend it on [something nice]!!!”

This drives me crazy.

It’s not a windfall, people! It’s not the lottery. It’s not new money.

It’s YOUR money and you’re just getting it BACK from the government. You’re getting it back because you over-paid your taxes earlier in the year and basically gave the government a long-term, interest-free loan.

So that big check you’re getting could have been spent elsewhere, earlier; or it could have been invested to earn even more money.

The perfect income tax return is one in which you owe/receive absolutely nothing. The second-best income tax return is one in which you owe money. The worst kind of tax return (and, ironically, the most favored) is the one where you get money back.

Weekly Sales Funnel Challenge: Wrap-up

This week, I challenged you to explore a new marketing channel for your sales funnel.

How did you do?

You might not immediately see the results in your bottom line, but you should already see the impact elsewhere – are you spending a lot of time on this? Are you finding a way to target a specific stage of your sales funnel? Are you strategically expressing the messages that your contacts at that stage of the sales funnel want to hear? You may not be seeing bottom line results yet, but if your efforts are effective, you should soon see results in the specific stage of your sales funnel.
For me, I tried this challenge a couple of months ago with Twitter – I have had a Twitter account for a couple of years but only used it sometimes. So I challenged myself to get serious with Twitter and I have noticed a dramatic result in my web traffic as a result.