This week, I challenged you to write about your target market in detail. How did you do?
Here’s my answer to this challenge:
My target market is made up of entrepreneurial small business owners who are just starting their businesses or trying to grow them. They are focused on the web (primarily) and looking to sell products and/or services via the web. They are often do-it-yourselfers on a limited budget. They have an interest in marketing, and especially in internet marketing, but they are also overwhelmed by the possibilities as well as the time and money expense to market successfully. They connect with other business owners locally and through the web and are always looking for an extra edge to grow their businesses. When they aren’t working on their businesses, they are spending time with family and friends and sometimes they are working at day-jobs that they desire to leave.
Knowing your target market in this way helps you to make decisions about what marketing channels you’ll use to connect with them and what you’ll say to them when you meet.