Every business has a target market, defined by the common points shared by a group of people most likely to buy from the business.
In this week’s challenge, I’d like you to write about your target market. Just make a list and answer some of the questions below, or do more of a “narrative”-type of descriptions.
Some of the things I’d like you to cover include: Who are they? Who are they NOT? What are they like? What problems do they have? How do they interact with your business? Who do they spend time with? Where and when do they spend time with other people? What do they do when they aren’t interacting with your business? What are their dreams and ambitions? What are some other ways that they can solve the problem they have (the one that you normally fulfill)?
If you serve multiple target markets, just choose one for this challenge.