The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a wrap-up post is published every Friday.
Your Audience and your Leads use search engines to find information and solutions about the problems they face or the needs they have.
Are you showing up in the right places?
Think about what your Audience and Leads are searching for. Are the keywords you’re building your website around the same keywords your Audience and Leads are using?
I’ve seen some businesses with websites built around keywords for their Prospects. The problem is, their Prospects aren’t the ones searching on the web. It’s the Audience and Leads that are searching.
So review who your contacts are at each stage of your sales funnel and think about how they are using search engines. Then target your SEO marketing around those keywords.