Weekly Sales Funnel Challenge: Identify your Customer-to-Evangelist triggers

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a wrap-up post is published every Friday.
Weekly Sales Funnel Challenge

In previous Weekly Sales Funnel Challenges, I’ve challenged you to think about the triggers that your contacts perform to advance from one stage of the sales funnel to the next. Some of them have been easy (for example, it’s easy to know when a Prospect becomes a Customer – usually because they buy something). Some of them have been harder (for example, when does an Audience contact become a Lead?).

In this week’s challenge, I’d like you to think about the Customer-to-Evangelist trigger – possibly the most difficult trigger of all.

Customers are people who buy from our businesses. Evangelists are Customers who tell other people. The trigger, then is usually some form of sharing – but what is it? That’s what is so hard for business owners to know. Does it happen when two friends are talking? Is it a link posted on Facebook or Twitter? Is it just a matter of proudly wearing the brand? There could be all kinds of triggers that transform a Customer into an Evangelist, and most entrepreneurs don’t know what those triggers are.

So this week, think about what the trigger is and when it happens.

Good luck!

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

2 thoughts on “Weekly Sales Funnel Challenge: Identify your Customer-to-Evangelist triggers

  1. Awesome challenge, Aaron! Definitely one which requires a lot of thought and research. Just when I think all the triggers are changing in our culture, my cousin tells me this story:

    He was at a coffee shop telling his friend he was going to get his brakes done. Old guy comes over to the table and says “I know this really great brake shop. They’ll treat you right and save you money.” On an impulse my cousin forgets about his appointment with Canadian Tire and goes to the shop the stranger recommended. Cousin saves almost $400 and can’t believe it’s ready 25 minutes after the quote. I suspect the old man doesn’t do much tweeting, but he’s a pretty awesome brake shop evangelist!

    1. Ken,

      Thanks for telling us about that! What a great story — an excellent example of an Evangelist at work. That brake shop needs to find a way to track those Evangelists and get more of their Customers doing the same!

      Glad you liked the challenge!

Leave a Reply