The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a wrap-up post is published every Friday.
In the past couple of weeks your challenge has been to identify the triggers that contacts in your sales funnel activate or perform to advance from one stage to the next.
We’ve looked at Lead-to-Prospect triggers (see the Weekly Sales Funnel Challenge and the wrap-up) and we’ve looked at Prospect-to-Customer triggers (see the Weekly Sales Funnel Challenge and the wrap-up).
This week, we’re going to look at your Audience-to-Lead triggers.
Once again, you need to identify who your Audience is, who your Leads are, and what specific action your Audience needs to take to become Leads.