Weekly Sales Funnel Challenge: Wrap-up

In this week’s Weekly Sales Funnel Challenge, I asked you to identify the triggering action that your Prospects perform to advance from the Prospect stage of your sales funnel to the Customer stage.

I can probably guess at the outcome for many of you:

  • If you sell digital content, your trigger is a “buy now” button.
  • If you sell services, your trigger is an email or telephone call or a nod of agreement affirming the sale.
  • If you are in retail, your trigger is when a customer brings their purchase to the cash register.
  • If you are a non-profit, you might have one of these Prospect-to-“Customer” triggers.

There are others. And maybe you have more than one. What were your triggers?

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