In this week’s Weekly Sales Funnel Challenge, I asked you to identify the triggering action that your Prospects perform to advance from the Prospect stage of your sales funnel to the Customer stage.
I can probably guess at the outcome for many of you:
- If you sell digital content, your trigger is a “buy now” button.
- If you sell services, your trigger is an email or telephone call or a nod of agreement affirming the sale.
- If you are in retail, your trigger is when a customer brings their purchase to the cash register.
- If you are a non-profit, you might have one of these Prospect-to-“Customer” triggers.
There are others. And maybe you have more than one. What were your triggers?