For this week’s sales funnel challenge, I had you choosing a competitor and writing out THEIR sales funnel. It’s challenging work to try and dissect someone else’s sales funnel, but it gives you a distinct competitive advantage if you take the time to do it.
Here’s why: There’s a good chance that your competitor hasn’t dissect his or her own sales funnel. Therefore, you know their business better than they know it themselves! You can figure out who their target market is, where they are losing contacts, and how you can do it better.
Start a binder or a file on your computer labeled “Competitive Analysis” and add this to it. You’ll use this file (and any additional competitors’ sales funnel dissections you decide to do) in future challenges.