The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Sunday and a wrap-up post is published every Saturday.
I’m introducing a new series on my blog — the Weekly Sales Funnel Challenge! It starts today and it goes until next Sunday when I post the next one. Each week, I’ll post a challenge related to your business’ sales funnel for you to do during the week.
THIS WEEK’S SALES FUNNEL CHALLENGE
Okay, it’s the new year. Some of you are starting businesses for the first time. Others have created goals for a bigger, better, more profitable business. Let’s start with the most basic of challenges, just to kick off 2011! Your challenge is to draw out your sales funnel.
It’s easy: Just grab a piece of paper, list the five basic sales funnel stages down the left (Audience, Lead, Prospect, Customer, Evangelist). Then on the right, just write down the things you do in that particular stage. Maybe you use Twitter in the audience stage — write it down beside the “Audience” label on your paper. Maybe you use a blog in your leads stage — write it down beside the “Lead” label on your paper. You probably have more than one channel or activity in each stage. Spend the week and write down whatever you can think of. If you do something in more than one stage, list it for each stage.
Here’s an example:
Audience: Twitter, SEO articles, Press Releases
Prospects: Phone call, Sales page
Customers: Insider newsletter
Evangelists: Invite-a-friend event
(You might have more in each stage. Or, you might have nothing at all. This is just a start).
And if you end up with a blank piece of paper at the end of the week… well, it either means you don’t run a business or you’re not sure what your sales funnel is! That’s okay, you’re in the right place.
Good luck! I’d love to hear how it goes.