Yes, non-profit organizations have sales funnels, too.
Just about any organization has a sales funnel, even if the end result isn’t a strictly-defined “sale” of a product or service.
- A church might have a sales funnel with the purpose of converting people.
- A charity might have a sales funnel with the purpose of getting donations for their cause.
- A healthcare non-profit might have a sales funnel with the purpose of getting people to register and use their resources (for example, the American Diabetes Association).
- A networking group, civic group, or self improvement group (like Toastmasters) might have a sales funnel with the purpose of getting members.
So, whether the non-profit’s “sale” is conversion, donation, registration and usage, or membership, non-profits do have a sales funnel very much like for-profit businesses.
For this reason, non-profits must still need to develop a “sales funnel strategy” (although few non-profits would actually call it that!) to gather an audience, generate leads, qualify prospects, convert customers, and transform evangelists. Although the outcome (“sale”) is very different, everything else remains the same.