13 ways Realtors can use Twitter to grow their business

Real estate professionals are always looking for new ways to grow their business — to increase their list of potential sellers and buyers. Twitter gives them access to a huge group of people, and allows Realtors to focus in on people who want to sell or buy a home in a specific city, town, or neighborhood. Here are 13 ways that Realtors can use Twitter to attract and engage an audience.

  1. Tweet individual listings of houses. Link to MLS listings with short URLs that you can measure. Keep track of the most popular ones and retweet those.
  2. Search for keywords like “sell house” + “[your city]” or “house hunting” + “[your city]” on http://search.twitter.com.
  3. Tweet community news and information: “Baseball sign-ups start this week in [neighborhood]”.
  4. Any time you post anything on the web – something new on your blog, website, Facebook page, or YouTube channel, for example – tweet about it.
  5. Always add your city’s hashtag at the end of your tweets (#miami, #lax, #nyc). IF applicable, add a neighborhood hashtag.
  6. Tweet your favorite things about a particular neighborhood. Do a rotation through all of the neighborhoods you serve. (For example, write 10 tweets on Monday about your favorite things about one neighborhood and then 10 tweets on Tuesday about your favorite things in another neighborhood).
  7. Tweet regularly about tips people can use to get more money when selling their home.
  8. Follow everyone you know… and follow everyone THEY know… then become their biggest fans. Engage with them, retweet things they say, talk to them… don’t blatantly promote your service.
  9. Tweet about elements that people look for in homes: “I have 2 homes with BIG kitchens, perfect for BIG families”, etc.
  10. Become a central hub of community information. (This will give people a reason to follow you and read your tweets even if they aren’t yet looking for a house).
  11. Cross-promote other organizations in your community. Got a favorite accountant? Got a favorite stockbroker? Got a favorite lawyer. Recommend them. Generously promote them on #FollowFriday.
  12. Link to positive stories about your city or community. For example, link to newspaper articles about the employment increases, crime decreases, and more.
  13. Hold contests and giveaways to your followers. For example, hold a draw to a local restaurant for your top retweeters in a month.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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