Marketing strategy tips for creating and executing a marketing plan – Part 1

A marketing plan is a critical asset for your business.

A good marketing plan is a well-thought-through document that outlines how you’ll position your business to your marketplace. It shouldn’t be a document you write once and put on your shelf. It should be a living, breathing document that you use every day to guide your marketing efforts. Unfortunately, most entrepreneurs skip the marketing plan altogether or, if they do one at all, they put it aside as soon as they’ve created it, as if it was just a to-do that they can check-off and forget about.

In this blog, I want to give you a few tips to develop that plan and turn it into the valuable asset it should be.

  • Your marketing plan should be accessible. Even though we live in an electronic age, you might consider keeping your marketing plan in a binder where you can make notes, add sticky-notes, and move stuff around.
  • Your marketing plan should be simple. Don’t complicate things too much because as soon as they get complicated, you will lose interest. Rather, keep it really simple with only a few measurable promotional efforts.
  • Your marketing plan should contain step-by-step checklists. Rather than spending a lot of time on paragraphs about vision and mission, spend more time on how you are going to execute. This makes your marketing plan actionable instead of academic.

Tomorrow, I’ll give you some really useful tips for creating a marketing plan that you can use.

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