It wasn’t that long ago that people wouldn’t pay more than about $50 for jeans. Now, $300 plus is a distinct possibility. You can’t just blame inflation. There’s been a transition in how we define luxury.
In this article, Dan and Chip Heath talk about how luxury has changed and why products that weren’t luxurious can become luxurious.
If you sell products, read this article. Find out how your products can become high-end luxuries.