Just read: ’10 Ways to Optimize an Online Newsroom’ at smallbusinesscomputing.com

Entrepreneurs are always looking for an edge — something that sets them apart from others in their industry. The article, below, talks about creating a section on your website as an industry newsroom (which offers valuable positioning), and the article gives 10 steps to optimize your newsroom to gain traffic to your site.

Small Business SEO: 10 Ways to Optimize an Online Newsroom – www.smallbusinesscomputing.com.

A newsroom idea is a good one, since it is not only keyword friendly but it provides some very compelling positioning benefits as well. Your business doesn’t have to be just another competitor in an industry; it can become THE industry leader by collecting news from other sources.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

2 thoughts on “Just read: ’10 Ways to Optimize an Online Newsroom’ at smallbusinesscomputing.com

  1. That’s an interesting idea.

    I just interviewed someone for my podcast on the subject of publicity. I had her use my Press Page as an example of how to make a good page.

    I already knew it, but my press page was definitely a “Before”. :-) All I had were links to the press releases I’ve done.

    I’m not completely finished with the updated page, but I have boosted the content. However, the thought of that page being a hub for my industry or niche is a new thought for me. I’ll have to mull that over for a while.

    1. Thanks for the comment, Mike. I’m mulling, too. I love the idea but I’m concerned about how much time is required. I suspect it can be set up to pull relevant stuff through carefully tuned RSS feeds and whatnot but I wouldn’t want to start it without a very strategic plan of what I hoped to get out of it in the long run.

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