11 ways to repurpose your content

You’ve got a great idea and you’ve written the most kick ass content and published it through a particular channel.

Instead of going back to the drawing board to write something else, why not repurpose that same idea in several different ways so that, with some slight revisions, you can make it available to new readers in different channels:

  1. Package it together with other thematic material from your blog or website as an ebook.
  2. Get together with a colleague and write an article or report with each of you giving your thoughts on the content.
  3. Break it up into something with step-by-step instructions and write it as a guide.
  4. Outline the problem in greater detail and give it a formal spin to make it into a whitepaper.
  5. Create resources and checklists that might assist a reader to follow through on what you’ve written and call it a toolkit.
  6. Break it up into a handful of lessons — perhaps each step is one lesson or run through it in increasingly deeper “passes” — as an ecourse and deliver through a site like Prfessor.
  7. Break it down into 140 character concepts and write a series of tweets about it
  8. Write it as a single blog or as a series of blogs.
  9. Write it as an article or as a series of articles to distribute through an article distribution site.
  10. Record it as a speech and make it available as an MP3 or the first episode of a podcate.
  11. Video yourself reading it or talking about it and post it on YouTube.

Want some reasons to repurpose your content? Here are a few:

  • Turn a great idea into an alternate revenue stream.
  • Focus on an SEO keyword for a month and create several pieces of content around that keyword.
  • Grab some old content that was good but is now collecting dust and breathe new life into it.
  • Position yourself as an expert in a particular area by generating a lot of content on that topic.
  • Outpace a competitor by creating a lot of content on a particular topic that they are trying to develop.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

5 thoughts on “11 ways to repurpose your content

  1. Good stuff!

    The repurpose idea is one that I picked up by observing Bob Bly years ago. I noticed that I’d see something in his newsletter, and then see it later as an article in some publication.

    In my own case, I took a lot of my early blog articles and packaged them into a free, downloadable book.

    Those articles are now going up on Ezine Articles as another location for people to “trip” over me.

    And one thing that I’m enjoying right now is repurposing my blog content for an iTunes podcast I started.

    One of the main reasons I’m doing all that is, like you say, “Position yourself as an expert in a particular area by generating a lot of content on that topic.” And then taking that content and spreading it around to different platforms.

    1. Good reference to Bly, Mike. Bly does a good job of repurposing and I think he talks about it in his excellent book “Write More, Sell More” (which I usually have near my desk but right now it’s in the other room).

      Thanks for showing us your repurposing chains: Blog posts to ebook; articles to disseminated articles; blogs to iTunes. Great work. And you’ve given me a couple of ideas to think about. Thanks!

    1. Thanks, Robert! You make a good point about the potential time-consuming effort of breaking a post into 140 characters. I should have been a little clearer: I don’t think we can (or should) always cut blog posts or articles down into 140 character tweets. But I think you can write several tweets inspired from your content and use it to drive traffic back to your site. One way I might do this would be to write one tweet that summarizes the information in an entire paragraph. Then link to the article or post. Over time, a series of 10 tweets for a 10 paragraph blog post can drive back some decent traffic without requiring you to repeat the same tweet over and over. (But do it over time or you’ll annoy your followers!)

      So, for example, the above paragraph might be summarized into an tip-style tweet like this: “Distill your articles into tweets and link to them to increase traffic: (link)”

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