I love this blog post! Valeria outlines the approach businesses should take in developing the lead stage of their sales funnel content strategy. This includes developing content and capturing contact information and she gives some helpful pointers to do that. She goes on to write about the role and value of social media, press releases, and advertising in your business.
This post should be a must-read for every entrepreneur because she not only outlines a really simple how-to for lead generation through several channels but she breaks down what I would consider to be early-stage “must-do” activities for anyone who owns an online business.