Just read: ‘Porter’s Five Forces: Tipping the Balance of Power in Any Business Situation’ by Karen Goldfarb

I’m big, big fan of Michael Porter ever since I sat in on his Microeconomics of Competitiveness course for my MBA. His thinking on business strategy has not only transformed the industry but it inspired me as I developed my own business to focus more on the relationship between content and strategy.

Karen Goldfarb is a copywriter I’ve just met who is writing compelling things in the marketing strategy space and she applies Porter’s Five Forces to existing business situations, which I think is an exciting application of the tool.

If you run a business, her blog post is definitely worth reading:

Porter’s Five Forces: Tipping the Balance of Power in Any Business Situation -Karen Goldfarb, Copywriter.

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