What the hell is with the hat?

Is she a cowgirl? Is she Amish? Did she lose a bet?

I see the reference to “one Texas man” so maybe we’re supposed to think of Texas. But I don’t. I just think that hat looks ridiculously out of place in this ad.

(In the interest of full disclosure: The ad sends people to Carla Pasternak’s Dividend Opportunity report. I am not familiar with her product and this link to her sales page is not an affiliate link)