Just read: ‘Defining Earned, Owned And Paid Media’ at Forrester

Media falls into three categories and Forrester analyst Sean Corcoran describes those three categories — earned, owned, and paid — in this brief but excellent blog. Skip down to the graphic and the content just below it for the real take-aways that make this a must-read for writers, marketers, and business owners.

Defining Earned, Owned And Paid Media.

To connect this to the work I’m doing: All of the content channels I’ve described in the past fall into one of Corcoran’s 3 media categories.

Update: I meant to include this link when I initially published this blog. This is Dave Fleet’s take on the same topic: He sketches out each of the three categories into simple ecosystems. At first they seem overwhelmingly confusing but Fleet rightly points out that it’s actually a simplification. Check out his 3 social media ecosystems here.