Your blog content is good and you hope that people go back and read the archives in the future… but they rarely do.
There’s no need to let that content disappear! Break out the defibrillator and get a blog post’s heartbeat going again. Get people reading old blogs by doing some of the following:
- Once a month collect older blogs on a specific topic. For example, I might write a review blog highlighting the top ten previous posts on content strategy.
- Create an ebook with your “best-of” content (on a specific topic or just in general), and offer it for download.
- When you write your newsletter, link to older content in your blog as a PS or a sidebar.
- Get rid of your “most popular posts” sidebar widget (because that is often a self-fulfilling prophecy, since people click on the popular post and make it more popular) and instead put in a “featured post” widget that you yourself select posts for.
- Create a Squidoo lens about a particular post or subject.
- My favorite: Find a blog topic from 3-12 months ago and write an article about it then post that article online (at an article distribution site, for example). Link to your general blog but link more prominently to a specific blog post on the topic.