There is a lot written about social media. A lot of it sucks.
Joe Pulizzi knows content and content marketing and he rightly says that social media participation is useful but people often jump into it without any clear idea why they are doing it. Instead, they need to rethink the “how” and “why” of their social media activity.
One gem I enjoyed: “social media activity does not mean you are accomplishing your goals.” Brilliant!
Read this blog to help you formulate a strategy for your social media (or, to at least gaze into the mirror under Joe’s harsh light of truth).