Dan Kennedy is THE direct sales guy. He’s both crusty and compelling; sort of the guy you love to hate, not just because he’s perennially cranky but because he’s almost always on point. But one complaint that lots of people have (myself included) is that he can sometimes seem like he’s waiting for the internet to go away. Of course, he makes a killing thanks to the internet so I think it’s just a case of him being misunderstood.
The good folks over at Copyblogger have (yet again) posted a fantastic blog, this one takes Dan Kennedy’s thoughts and seemingly updates them for the modern age. Although this blog is inspired by a copywriter, it is relevant for any business owner.