Countdown to the Olympics: How to be an Olympic-level entrepreneur #2

The Olympic Flag flying in Victoria, British C...
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In 2 days, the 2010 Winter Olympic athletes will compete to be the best in the world. Entrepreneurs compete for a similar pinnacle of success every single day. This series of blogs will countdown to the Olympics with 31 ideas about what it takes to achieve gold in your business.

To be an Olympic-level entrepreneur, you need to be ready to leverage your success.

I’ve hinted at this one before. After competing and winning at the Olympics, the best athletes will turn that into something more. They might accept endorsements, which is a reward for the years of effort they put in to get there. More importantly, they will inspire others; perhaps that might be through speaking tours or a book deal or spokesperson roles. Paid or not, these are opportunities for them to leverage their Olympian success into something greater and longer lasting than their gold medal.

Olympic-level entrepreneurs should do the same. They will take one win and turn it into two. They will take two wins and turn it into two more. They will take four wins and turn it into sixteen wins. They will build on each success and aim to use those successes to create more success.

The “one hit wonder” entrepreneur who succeeds and then fades is not an Olympic-level entrepreneur. They might have had meteoric success but it is just temporary. The true Olympians of business will generate long term success with repeated wins, and they will train and inspire others to achieve similar success.

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